The journey to this point

My creative and professional trajectory began in September 2022 when I commenced my studies at Bournemouth University on the BA (Hons) Multimedia Journalism course . 

A pivotal milestone in this journey came in 2024, when I completed a industry placement as a Communications and Visual Media Intern at the marketing and communications Creative Agency ROOTS.

Working on-set and managing high-profile client campaigns provided the technical foundation and real-world production experience that directly shaped my current media practice.

Multimedia Journalist

• Researched, wrote and published local and national news, as well as profile features, opinion pieces and match reports.
• Produced packages for TV and radio as well as produced digital output.
• Conducted interviews and gathered information and a range of sources to produce content.
• Regularly produced ENG shoots in field and provided on the ground coverage.
• Designed accessible graphics, interactive digital breakdowns, and consistent cross-channel social posts to simplify news elements and maximise user comprehension
• Edited and curated content on: Adobe Creative Suite (Premiere Pro, Photoshop, InDesign, Audition) , Burli audio editing software , CapCut and Canva.

Visual Content and Communications Intern

• Spearheaded all online editorial output and digital copy for ROOTS., strictly applying and maintaining distinct brand guidelines and tone of voice.
• Responsible for case studies about creative projects and client partnerships.
• Produced end-to-end multimedia content for ROOTS.’s socials and for its clients e.g. Ford Performance, Sustain Fuels, Woodland Group.
• Assisted in logistical operations and planning for partnerships and brand activations.