Digital Media & Production

'Full Throttle: The Women Who Drive Change' explores the major shifts happening off-track for women and young girls in the automotive and motorsport landscape. 

Touching on female visibility, job roles, lack of diversity and key schemes and initiatives, this short documentary spotlights underrepresented voices and highlights the women working behind the scenes to drive meaningful change.

I developed a dynamic digital ecosystem to launch the documentary, engineering the site to evolve progressively from pre-production to full release. Over several weeks, I built upon its foundational architecture, continuously adding behind-the-scenes blogs, social assets, and interview recaps. 

The website seamlessly centralises the long-form documentary alongside cross platform integration and audience redirection to dedicated social channels such as TikTok and Instagram to maximise multi-format audience engagement.

I launched the official Instagram platform for the documentary transforming it into a high-engagement asset that drives the documentary's social strategy. 

I managed the rolling content pipeline, producing a mix of high-impact photography, behind-the-scenes production reels, and  teaser graphics. 

By optimising the grid layout for visual storytelling, I built a distinct brand identity that successfully translated across the entire campaign and its assets.